June 2012 – The logo for the Bend Brew Bus, operated by Wanderlust Tours, has been awarded a Silver National ADDY® Award, by the nation’s most comprehensive advertising competition. Designed by Bend art director Lisa Smith of Ideasmith Inc., the logo competed with over 1,500 national finalists, and the award was presented at the National ADDY Awards Show in Austin, Texas on June 5, 2012 held in conjunction with the American Advertising Federation National Conference.
The Bend Brew Bus logo also won a Silver ADDY Award at the Northwest ADDY® awards in April 2012, and a Best of Category Oregon ADDY at the Oregon ADDY® Awards in March 2012.
The Bend Brew Bus, founded in 2010, is a daily guided tour that takes craft beer enthusiasts behind the scenes to meet the brew masters of Bend’s myriad breweries and learn about the inside workings of the local brewing industry. The logo is used on the Bend Brew Bus vehicle, brochures, web site, and other promotional materials.
October 2009 – Visuality and Ideasmith of Bend, Oregon have been honored with a GOLD award from the IAPHC, Graphic Professionals Resource Network International 35th Annual Gallery of Superb Printing Awards for the production of Caldera Springs Fulfillment Brochure, awarded October 22, 2009 in Minneapolis, MN.
The IAPHC, is an international organization dedicated to the development, promotion and success of the printing and graphics arts industry in society. The IAPHC annually honors excellence in the printing and graphic arts by applauding the Craft, Art & Science of Graphic Communications.
The International Gallery is a premier international event for the Graphic Communications industry world-wide with 17 countries represented this year in the competition for superb design and printing. Each year, the awards celebrate outstanding achievement and are based on the deliberations of an international jury of industry professionals, scrutinizing thousands of entries from around the word.
Judging is based on the quality and difficulty of the graphic arts processes used, degree of difficulty, overall visual appearance and effective communication. To earn the distinction of gold, the judging panel must find the entry “flawless.” Gold winners move on to compete for the Best of the Best awards in 2010.
April 2009 – Bend-based design firm, Ideasmith, recently took home a Silver ADDY award from the 2009 Drake Awards, a local event honoring the best advertising work in Central Oregon, and a Silver ADDY award at the Northwest ADDY Awards, the American Advertising Federation District XI regional competition.
Ideasmith received the Silver ADDY Awards for the Central Oregon Community College COCC View Folder, a recruitment brochure for local and out-of-state high school students.
In addition, the Ideasmith-designed Caldera Springs Sales Presentation Book, produced for Visuality, also garnered Silver ADDYs at the 2009 Drake Awards and the 2009 Northwest ADDY Awards.
A notable favorite at the Drake Awards each year, Lisa Smith of Ideasmith is known for creative advertising solutions produced for a host of clients not only in the Central Oregon area, but on a regional basis as well.
The Northwest ADDY Awards is an annual creative competition sponsored by District XI of the America Advertising Federation (AAF); the advertising industry’s largest trade organization. District XI is comprise of local clubs in the states of Washington, Oregon, Idaho, Montana, Alaska and the Canadian provinces of British Columbia and Alberta.
The Northwest ADDY Awards are the second tier of a three-tiered national competition sponsored by AAF. The winners at this competition have earned the right to proceed onto national judging which a national judging panel will hold in Washington D.C.
March 2009 – The SMART Papers Imagination Award has been awarded to Visuality (Production), Ideasmith (Graphic Design), Your Town Press (printing and finishing) and Caldera Springs (Client) for the Design and production of the Caldera Springs Client Fulfillment Brochure.
The Caldera Springs Fulfillment Brochure was chosen for this award as it showcased SMART Papers line of exceptional printing papers including Feltweave and Solutions. The award was based upon creative and challenging use of inks, die cuts, embossing, foil stamping and bindery.
The SMART Papers Imagination Award honors exceptional works produced in the print and graphic design industries. The award was developed to recognize and celebrate creative excellence. SMART Papers of Hamilton, Ohio, is one of North America’s largest private manufacturers of premium cast coated, matte coated and uncoated printing papers and isrecognized as an industry leader in sustainable and green manufacturing practices.
October 2008 – Ideasmith, a local design and advertising studio headed by art director Lisa Smith, recently completed several collateral pieces for Central Oregon Community College designed to attract college level students from the local area, as well as from across the country. Partnering with copywriter Cam Davis of Wordplay Creative Copywriting and Campaigns, Smith developed a six-panel Viewbook, in-district and out-of-district brochures, a high school recruitment poster, five direct mail postcards and a presentation folder.
Playing off the headline: “Find yourself with the help of a well-rounded education,” Smith and Davis created a rotating wheel on the cover of the four-color Viewbook, which helps prospective students identify themselves as perfect candidates for the college. Expanding on the well-rounded theme, Smith and Davis developed a 24″ circular poster that will stand out from the traditional rectangular posters in most high school college recruitment offices.
“We couldn’t be happier with the direction Lisa and Cam took for our recruitment materials,” said Ron Paradis, COCC Director of College Relations. “The execution will really help separate us from our competition at college fairs and high schools, and reinforce our position as the best place for anyone to further their education.”
Since 2002, Ideasmith and Wordplay have provided design, copywriting and marketing solutions for ad agencies and dozens of local and regional clients. Among their other successful collaborations are campaigns for Sage Builders, The Athletic Club of Bend, The Leffel Center and Kris Rees Realtor.
DON’T LET THE ANVIL FOOL YOU. I don’t smelt iron or forge steel or get stuff really hot then hammer it. Nope. It’s just part of my corporate I.D. Plus it’s my last name. Cool, huh? Kind of a branding double whammy. I can do it for you, too. But your stuff probably won’t have an anvil on it. Unless you really want one, that is.